Marketing & Growth Leader • Web3 & Financial Services
Driving Solana ecosystem growth across Africa through Superteam Nigeria
Ex Head of Marketing for Africa at top crypto exchanges, including FTX and Bitget.
Experienced driving marketing, comms and growth for global brands like Pepsi, Meta, Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, Kellogg's, etc.
Accelerating Africa’s Blockchain Future through Data, Strategy, and Community.
Harrison Obiefule began his career working on global brands like Pepsi, Meta (Facebook), Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, and Kellogg's, developing comprehensive marketing and communications strategies for some of the world’s most recognised companies before transitioning to the blockchain technology industry in 2021.
Since then, he has led continent-wide growth, marketing, and communications efforts for international cryptocurrency companies, including FTX Africa (Where he helped grow monthly trading volume in Nigeria from $5 million to $500 million within a year. In South Africa, he scaled monthly volume from $50 million to over $2 billion, while also launching the Ghana market and growing it from virtually zero to more than $100 million at its peak, alongside delivering similar growth across multiple African markets) and Bitget Africa, both of which were among the top 5 cryptocurrency exchanges by global trading volume during his tenure.
Currently, Harrison leads ecosystem growth for Solana (the world’s third-largest crypto ecosystem) in Africa as the Nigeria Lead for Superteam, a global network of founders, developers, designers, and creatives building on Solana across more than 20 countries. Through community building, developer education, ecosystem partnerships, and startup support, Harrison has played a key role in accelerating Solana’s adoption across Africa’s largest crypto market and positioning the continent as an increasingly important contributor to the global Solana ecosystem.
Under his leadership, Solana has strengthened its position as one of Africa’s fastest-growing blockchain ecosystems. According to Electric Capital’s 2024 Developer Report, Solana ranked as the second-largest blockchain ecosystem in Africa by developer activity. Hashed Emergent’s Nigeria Web3 Landscape Reports (2024 and 2025) identified Solana as the top chain of choice by Nigerian developers, beating older chains like Ethereum, and named it Nigeria’s most active blockchain ecosystem for two consecutive years. Syndica’s 2025 Developer Report further showed that Nigeria accounted for 66% of all Solana developers in Africa and ranked sixth globally for Solana developer participation.
As a GTM strategist, Harrison has supported multi-billion-dollar Solana ecosystem projects expanding across Africa, and enabled leading African products to integrate with Solana, including Solflare, Jupiter, Redot, Backpack, Meteora, Raenest, Roqqu, and Bayse Markets.
In 2025, Harrison orchestrated a landmark partnership between SuperteamNG and Nigeria’s Federal Ministry of Youth Development to launch the Nigerian Youth Academy’s (NiYA) first blockchain course. That year SuperteamNG also reached a community GDP of $1M and collaborated with two of the country’s first SEC-licensed cryptocurrency exchanges, Quidax and Busha.
Harrison is a sought-after speaker at high-level blockchain forums. He was invited to present at the Digital Assets Innovation Industry Regulation and Compliance Executive Program by the University of Cambridge, and was among a small group of industry thought leaders invited to address the House of Representatives Ad-hoc Committee on the Economic, Regulatory, and Security Implications of Cryptocurrency Adoption in Nigeria.
Harrison holds a Doctorate in Business Administration (DBA) with a specialisation in Marketing and Media Management from Rome Business School and is currently pursuing a PhD in Marketing.
Continuous pursuit of knowledge with advanced degrees in marketing and business leadership
Business Strategy, Strategic Management, Leadership, Strategic Thinking, and Corporate Management
Business, Government and Global Economy, Strategic Management, Competitive Strategies Operations Management, Global Marketing Management, Digital Marketing, Metrics, Accounting Budgeting
Captain of the Unizik Taekwondo Team
Nigerian Model United Nations
Director of Socials - NAPSS (Unizik Branch)
4 Distinctions and 5 credits
Leading marketing and growth initiatives across top Web3 companies
Drive Solana ecosystem growth, product narrative, community marketing/building, and developer engagements across Nigeria.
Top 10 countries in Hyperdrive hackathon registrations (273) and submissions (42)
Country with highest submissions in Solana Scribes Hackathon
Country with most wins in Solana Scribes Hackathon (16)
Second highest registration in Solana Radar hackathon (1,080)
Country with most submissions in Solana Radar Hackathon (167)
8 wins in Solana Radar Hackathon Sidetrack
Number 2 in top 3 ecosystems in Africa for developers (2024 Electric Capital Report)
Most submissions and wins (6/14) in Solana Global Creators Competition
Most wins in Helius Redacted Hackathon (14)
Led marketing team for Web3 community growth platform that raised $9M. Developed comprehensive marketing strategies across product, community building, PR/editorial, social media, events, and partnerships.
Grew to 250k registered users
200k+ wallets connected
180k+ avatars created
400+ tasks created by 150+ approved communities
20k DAUs and 100k MAUs
Oversaw continent-wide marketing, brand management & communications for top 5 crypto derivatives exchange serving 8M+ users in 100+ countries. Exclusive crypto partner of Lionel Messi.
Developed and syndicated 100+ press releases to local media
Led Bitget Ambassador Search with 500+ applications in 48 hours
Represented Bitget at Africa Tech Summit in Nairobi, Kenya
Drove marketing campaigns for exchange serving 8M+ global users
Spearheaded marketing communications strategy across Africa, managing cross-functional teams from brand management to user acquisition.
FTX became top 2 in share of voice among global competitors
Remarkable growth in MAUs and monthly trading volumes
Conceptualized FTX Africa NFT Week and 'Women Who Crypto' campaign
Launched Ghana Cedi (GHS) direct deposits/withdrawals feature
Led FTX Africa Crypto Tour and AZA Finance Partnership
Meta's (Facebook) official comms agency in West Africa. Drove comms/creative strategy for Meta and family of apps (Facebook, Instagram, WhatsApp).
Managed Facebook Africa's official page with 210M+ followers
Won Certificate of Excellence at 2022 Africa SABRE Awards
Led Facebook Marketplace launch communications in Nigeria
Developed #NoFalseNewsZone misinformation campaign
Conceptualized campaigns for IWD, Ramadan, and #FacebookCreators
Quantifiable results across growth, adoption, and market expansion
Specialized skills in Web3 marketing and blockchain growth strategies
Recognition for excellence in marketing, leadership, and personal achievement
Featured in Nigeria’s first marketing documentary ‘Unsung’, a raw and reflective documentary exploring how the country’s leading marketers shape perceptions, drive growth, and create culture in Nigeria’s fast-growing tech space.
Spearheaded the comms planning efforts for the #NoFalseNewsZone / Misinformation campaign geared towards helping users to identify false news on social media and the actions to take to minimise its spread.
Conceptualised Hero Lager's #Ahagiefula Teaser (faceless/nameless campaign) activation on digital. The conversations from the social stunt trended on social media without a hashtag for 3 hours and peaked at number 5 on the Twitter trend table on launch day. It also reached the number 1 spot on the trend table on the day of unveiling.
Academic contributions to blockchain, marketing, and technology discourse
Featured stories and interviews highlighting Harrison's impact in blockchain and technology
Three years ago this month, Harrison Obiefule took the helm at Superteam Nigeria, the pioneer African chapter of the Solana Foundation’s global builder network. What he has done with that mandate is nothing short of a masterclass in building from zero to one hundred.
Read ArticleHarrison Obiefule appointed to Enugu Tech Festival 2026 Advisory Board
Read ArticleThe report says Nigeria is increasingly serving as an entry point for global capital seeking exposure to Africa’s Web3 sector, underpinned by a large talent pool and growing adoption of blockchain-based financial services.
Read ArticleHarrison Obiefule’s playbook to Web3 marketing dominance in Africa
Read ArticleSpeaking engagements and leadership moments across major Web3 conferences and events

Panel Discussion: Code or Lead?

Panel Discussion on Blockchain Innovation

Presenting on Stablecoins

Engaging with Web3 community leaders

Web3 For Everyone

Fireside Chat Session

Panel Discussion on Decentralized Finance

Connecting with industry leaders

Sharing insights on Web3 growth

Sharing insights on Web3 growth

Engaging with the Web3 community