Chinonso Harrison Obiefule

Marketing & Growth Leader • Web3 & Financial Services

Driving Solana ecosystem growth across Africa through Superteam Nigeria

Ex Head of Marketing for Africa at top crypto exchanges, including FTX and Bitget.

Experienced driving marketing, comms and growth for global brands like Pepsi, Meta, Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, Kellogg's, etc.

Harrison Obiefule
Harrison Obiefule
Harrison Obiefule
Harrison Obiefule
Harrison Obiefule
Harrison Obiefule
Harrison Obiefule
Harrison Obiefule

About Me

Accelerating Africa’s Blockchain Future through Data, Strategy, and Community.

Harrison Obiefule began his career working on global brands like Pepsi, Meta (Facebook), Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, and Kellogg's, developing comprehensive marketing and communications strategies for some of the world’s most recognised companies before transitioning to the blockchain technology industry in 2021.

Since then, he has led continent-wide growth, marketing, and communications efforts for international cryptocurrency companies, including FTX Africa (Where he helped grow monthly trading volume in Nigeria from $5 million to $500 million within a year. In South Africa, he scaled monthly volume from $50 million to over $2 billion, while also launching the Ghana market and growing it from virtually zero to more than $100 million at its peak, alongside delivering similar growth across multiple African markets) and Bitget Africa, both of which were among the top 5 cryptocurrency exchanges by global trading volume during his tenure.

Currently, Harrison leads ecosystem growth for Solana (the world’s third-largest crypto ecosystem) in Africa as the Nigeria Lead for Superteam, a global network of founders, developers, designers, and creatives building on Solana across more than 20 countries. Through community building, developer education, ecosystem partnerships, and startup support, Harrison has played a key role in accelerating Solana’s adoption across Africa’s largest crypto market and positioning the continent as an increasingly important contributor to the global Solana ecosystem.

Under his leadership, Solana has strengthened its position as one of Africa’s fastest-growing blockchain ecosystems. According to Electric Capital’s 2024 Developer Report, Solana ranked as the second-largest blockchain ecosystem in Africa by developer activity. Hashed Emergent’s Nigeria Web3 Landscape Reports (2024 and 2025) identified Solana as the top chain of choice by Nigerian developers, beating older chains like Ethereum, and named it Nigeria’s most active blockchain ecosystem for two consecutive years. Syndica’s 2025 Developer Report further showed that Nigeria accounted for 66% of all Solana developers in Africa and ranked sixth globally for Solana developer participation.

As a GTM strategist, Harrison has supported multi-billion-dollar Solana ecosystem projects expanding across Africa, and enabled leading African products to integrate with Solana, including Solflare, Jupiter, Redot, Backpack, Meteora, Raenest, Roqqu, and Bayse Markets.

In 2025, Harrison orchestrated a landmark partnership between SuperteamNG and Nigeria’s Federal Ministry of Youth Development to launch the Nigerian Youth Academy’s (NiYA) first blockchain course. That year SuperteamNG also reached a community GDP of $1M and collaborated with two of the country’s first SEC-licensed cryptocurrency exchanges, Quidax and Busha.

Harrison is a sought-after speaker at high-level blockchain forums. He was invited to present at the Digital Assets Innovation Industry Regulation and Compliance Executive Program by the University of Cambridge, and was among a small group of industry thought leaders invited to address the House of Representatives Ad-hoc Committee on the Economic, Regulatory, and Security Implications of Cryptocurrency Adoption in Nigeria.

Harrison holds a Doctorate in Business Administration (DBA) with a specialisation in Marketing and Media Management from Rome Business School and is currently pursuing a PhD in Marketing.

Academic Excellence

Continuous pursuit of knowledge with advanced degrees in marketing and business leadership

Rome Business School logo
Doctor of Business Administration
Completed
Marketing and Media Management
Rome Business School
Jan 2024 - Nov 2025

Business Strategy, Strategic Management, Leadership, Strategic Thinking, and Corporate Management

Rome Business School Nigeria logo
Master's Degree
Completed
Marketing and Sales
Rome Business School Nigeria
Oct 2023 - Oct 2024

Business, Government and Global Economy, Strategic Management, Competitive Strategies Operations Management, Global Marketing Management, Digital Marketing, Metrics, Accounting Budgeting

Nnamdi Azikiwe University logo
Bachelor of Science (B.Sc.)
Completed
Political Science
Nnamdi Azikiwe University
2007 - 2011

Leadership & Activities:

Captain of the Unizik Taekwondo Team

Nigerian Model United Nations

Director of Socials - NAPSS (Unizik Branch)

Kings College Lagos logo
Secondary Education
Completed
General Studies
Kings College Lagos
2001 - 2007

4 Distinctions and 5 credits

Professional Experience

Leading marketing and growth initiatives across top Web3 companies

🚀 Current Position - Leading Solana Growth in Africa
Superteam Nigeria logo
Co-Lead
Superteam Nigeria
June 2023 - Present
View Company

Drive Solana ecosystem growth, product narrative, community marketing/building, and developer engagements across Nigeria.

Top 10 countries in Hyperdrive hackathon registrations (273) and submissions (42)

Country with highest submissions in Solana Scribes Hackathon

Country with most wins in Solana Scribes Hackathon (16)

Second highest registration in Solana Radar hackathon (1,080)

Country with most submissions in Solana Radar Hackathon (167)

8 wins in Solana Radar Hackathon Sidetrack

Number 2 in top 3 ecosystems in Africa for developers (2024 Electric Capital Report)

Most submissions and wins (6/14) in Solana Global Creators Competition

Most wins in Helius Redacted Hackathon (14)

Cassava Network logo
Head of Marketing
Cassava Network
Feb 2023 - July 2023
View Company

Led marketing team for Web3 community growth platform that raised $9M. Developed comprehensive marketing strategies across product, community building, PR/editorial, social media, events, and partnerships.

Grew to 250k registered users

200k+ wallets connected

180k+ avatars created

400+ tasks created by 150+ approved communities

20k DAUs and 100k MAUs

Bitget logo
Regional Marketing Manager (Africa)
Bitget
Nov 2022 - Feb 2023
View Company

Oversaw continent-wide marketing, brand management & communications for top 5 crypto derivatives exchange serving 8M+ users in 100+ countries. Exclusive crypto partner of Lionel Messi.

Developed and syndicated 100+ press releases to local media

Led Bitget Ambassador Search with 500+ applications in 48 hours

Represented Bitget at Africa Tech Summit in Nairobi, Kenya

Drove marketing campaigns for exchange serving 8M+ global users

FTX Africa logo
PR & Marketing Manager
FTX Africa
Jul 2021-Oct 2022
View Company

Spearheaded marketing communications strategy across Africa, managing cross-functional teams from brand management to user acquisition.

FTX became top 2 in share of voice among global competitors

Remarkable growth in MAUs and monthly trading volumes

Conceptualized FTX Africa NFT Week and 'Women Who Crypto' campaign

Launched Ghana Cedi (GHS) direct deposits/withdrawals feature

Led FTX Africa Crypto Tour and AZA Finance Partnership

AT3 Resources logo
Creative & Strategy Lead
AT3 Resources
Jan 2021 - June 2021
View Company

Meta's (Facebook) official comms agency in West Africa. Drove comms/creative strategy for Meta and family of apps (Facebook, Instagram, WhatsApp).

Managed Facebook Africa's official page with 210M+ followers

Won Certificate of Excellence at 2022 Africa SABRE Awards

Led Facebook Marketplace launch communications in Nigeria

Developed #NoFalseNewsZone misinformation campaign

Conceptualized campaigns for IWD, Ramadan, and #FacebookCreators

Key Achievements

Quantifiable results across growth, adoption, and market expansion

Superteam Nigeria
Community Growth & Engagement
Cassava Network
User Growth & Platform Engagement
FTX Africa
Monthly Trading Volume by Market

Core Expertise

Specialized skills in Web3 marketing and blockchain growth strategies

Crypto Marketing0%
Community Development0%
Strategic Communications0%
Brand Management0%
User Acquisition0%
Product Marketing0%

Awards and Honors

Recognition for excellence in marketing, leadership, and personal achievement

They Built Nigeria’s Biggest Brands — But You Hardly Hear Their Names
UNSUNG Documentary
Oct 2025

Featured in Nigeria’s first marketing documentary ‘Unsung’, a raw and reflective documentary exploring how the country’s leading marketers shape perceptions, drive growth, and create culture in Nigeria’s fast-growing tech space.

Certificate of Excellence - Public Education Category
SABRE Awards (Africa)
May 2022
AT3 Resources

Spearheaded the comms planning efforts for the #NoFalseNewsZone / Misinformation campaign geared towards helping users to identify false news on social media and the actions to take to minimise its spread.

Bronze (Digital and Mobile category) - Ahagiefula Campaign
The LAIF (Lagos Advertising and Ideas Festival) Awards
Nov 2021
Amplify Digital Agency

Conceptualised Hero Lager's #Ahagiefula Teaser (faceless/nameless campaign) activation on digital. The conversations from the social stunt trended on social media without a hashtag for 3 hours and peaked at number 5 on the Twitter trend table on launch day. It also reached the number 1 spot on the trend table on the day of unveiling.

Research & Publications

Academic contributions to blockchain, marketing, and technology discourse

Consumer Perceptions of Stablecoins in Nigeria
Published in Management World Journal
Read Full Paper
Cryptocurrency Integration and Competitive Advantage: A Study of Contextual Factors of Payment Strategy Innovations in Nigeria's E-Commerce Sector
Published in Management World Journal
Read Full Paper
Consumer Perceptions and Adoption of Stablecoins in Nigeria: Drivers and Barriers
Published in Cambridge Research Publishing
Read Full Paper

Media Mentions

Featured stories and interviews highlighting Harrison's impact in blockchain and technology

Harrison Obiefule: Architecting Solana’s expansion in Africa
Technext24

Three years ago this month, Harrison Obiefule took the helm at Superteam Nigeria, the pioneer African chapter of the Solana Foundation’s global builder network. What he has done with that mandate is nothing short of a masterclass in building from zero to one hundred.

Read Article
Enugu Tech Festival 2026
TechCabal

Harrison Obiefule appointed to Enugu Tech Festival 2026 Advisory Board

Read Article
Nigeria’s Rising Role In Web3 With Funding More Than Doubling To $43 Million In 2025, Report Says
Forbes Africa

The report says Nigeria is increasingly serving as an entry point for global capital seeking exposure to Africa’s Web3 sector, underpinned by a large talent pool and growing adoption of blockchain-based financial services.

Read Article
Harrison Obiefule’s playbook to Web3 marketing
Techpoint Africa

Harrison Obiefule’s playbook to Web3 marketing dominance in Africa

Read Article

Pictorial Excerpts from Events

Speaking engagements and leadership moments across major Web3 conferences and events

Harrison at BlockFest Africa - Code or Lead Panel Discussion

BlockFest Africa

Panel Discussion: Code or Lead?

Harrison on panel at Africa Blockchain Festival with other speakers

Africa Blockchain Festival

Panel Discussion on Blockchain Innovation

Harrison presenting at Solana Summit Africa on stablecoins

Solana Summit Africa

Presenting on Stablecoins

Harrison speaking at panel with microphone wearing BURN ENVY shirt

Panel Discussion

Engaging with Web3 community leaders

Harrison speaking at U-Chain Summer Conference about Web3 For Everyone

U-Chain Summer Conference

Web3 For Everyone

Harrison at BlockFest event in floral shirt

BlockFest Africa

Fireside Chat Session

Harrison at DeFi Forum panel discussion

DeFi Forum

Panel Discussion on Decentralized Finance

Harrison engaging with event attendees during a networking session

Event Networking

Connecting with industry leaders

Harrison delivering a keynote address at a conference

Keynote Address

Sharing insights on Web3 growth

Harrison delivering a keynote address at a conference

Keynote Address

Sharing insights on Web3 growth

Harrison presenting at APEX Cape Town in casual attire

APEX Cape Town

Engaging with the Web3 community

Let's Connect

Ready to discuss African market expansion, Web3 growth strategies or explore collaboration opportunities?

harri@superteam.ng