Chinonso Harrison Obiefule

Growth | Marketing | Community

Driving Solana ecosystem growth across Africa through Superteam Nigeria

Ex Head of Marketing for Africa at top crypto exchanges, including FTX and Bitget.

Experienced driving marketing, comms and growth for global brands like Pepsi, Meta, Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, Kellogg's, etc.

Harrison ObiefuleHarrison ObiefuleHarrison Obiefule

About Me

Accelerating Africa’s Blockchain Future through Data, Strategy, and Community.

Harrison Obiefule began his career working on global brands including Pepsi, Meta (Facebook), Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, and Kellogg's, developing comprehensive marketing and communications strategies for some of the world's most recognized companies before transitioning to the Blockchain technology industry in 2021.

Since then, he has led continent-wide growth, marketing, and communications efforts for international cryptocurrency companies, including FTX Africa and Bitget Africa, both of which were among the top 5 cryptocurrency exchanges by global trading volume during his tenure, as well as Cassava Network, which raised $9 million.

Currently, Harrison drives ecosystem growth for Solana in Africa, as the Nigerian lead of Superteam, a global community of founders, software developers, and creatives, building innovative projects on the Solana Blockchain across 20+ countries. Under his leadership, Solana secured the number 2 spot in Africa for overall developers, according to the 2024 Electric Capital Developer Report, and became the top chain of choice for Nigerian Developers, as reported in the 2024 Nigeria Web3 Landscape Report by Hashed Emergent.

He holds a Doctorate in Business Administration with a specialisation in Marketing and Media Management from Rome Business School, and currently studying for his PhD in Marketing at Unizik Business School, and is the founder of the Harri Obi Foundation, a non-profit organisation dedicated to accelerating blockchain adoption in Africa.

Academic Excellence

Continuous pursuit of knowledge with advanced degrees in marketing and business leadership

Nnamdi Azikiwe University logo
Doctor of Philosophy - PhD
In Progress
Marketing
Nnamdi Azikiwe University
Nov 2025 - Nov 2028

Marketing Management and Strategy.

Rome Business School logo
Doctor of Business Administration
Completed
Marketing and Media Management
Rome Business School
Jan 2024 - Nov 2025

Business Strategy, Strategic Management, Leadership, Strategic Thinking, and Corporate Management

Rome Business School Nigeria logo
Master's Degree
Completed
Marketing and Sales
Rome Business School Nigeria
Oct 2023 - Oct 2024

Business, Government and Global Economy, Strategic Management, Competitive Strategies Operations Management, Global Marketing Management, Digital Marketing, Metrics, Accounting Budgeting

Nnamdi Azikiwe University logo
Bachelor of Science (B.Sc.)
Completed
Political Science
Nnamdi Azikiwe University
2007 - 2011

Leadership & Activities:

Captain of the Unizik Taekwondo Team

Nigerian Model United Nations

Director of Socials - NAPSS (Unizik Branch)

Kings College Lagos logo
Secondary Education
Completed
General Studies
Kings College Lagos
2001 - 2007

4 Distinctions and 5 credits

Academic Distinction

Harrison's academic journey demonstrates a commitment to excellence and continuous learning, progressing from a prestigious secondary education to advanced doctoral studies in marketing.

3
Advanced Degrees
2
Doctoral Programs

Professional Experience

Leading marketing and growth initiatives across top Web3 companies

🚀 Current Position - Leading Solana Growth in Africa
Superteam Nigeria logo
Co-Lead
Superteam Nigeria
June 2023 - Present
View Company

Drive Solana ecosystem growth, product narrative, community marketing/building, and developer engagements across Nigeria.

Top 10 countries in Hyperdrive hackathon registrations (273) and submissions (42)

Country with highest submissions in Solana Scribes Hackathon

Country with most wins in Solana Scribes Hackathon (16)

Second highest registration in Solana Radar hackathon (1,080)

Country with most submissions in Solana Radar Hackathon (167)

8 wins in Solana Radar Hackathon Sidetrack

Number 2 in top 3 ecosystems in Africa for developers (2024 Electric Capital Report)

Most submissions and wins (6/14) in Solana Global Creators Competition

Most wins in Helius Redacted Hackathon (14)

Cassava Network logo
Head of Marketing
Cassava Network
Feb 2023 - July 2023
View Company

Led marketing team for Web3 community growth platform that raised $9M. Developed comprehensive marketing strategies across product, community building, PR/editorial, social media, events, and partnerships.

Grew to 250k registered users

200k+ wallets connected

180k+ avatars created

400+ tasks created by 150+ approved communities

20k DAUs and 100k MAUs

Bitget logo
Regional Marketing Manager (Africa)
Bitget
Nov 2022 - Feb 2023
View Company

Oversaw continent-wide marketing, brand management & communications for top 5 crypto derivatives exchange serving 8M+ users in 100+ countries. Exclusive crypto partner of Lionel Messi.

Developed and syndicated 100+ press releases to local media

Led Bitget Ambassador Search with 500+ applications in 48 hours

Represented Bitget at Africa Tech Summit in Nairobi, Kenya

Drove marketing campaigns for exchange serving 8M+ global users

FTX Africa logo
PR & Marketing Manager
FTX Africa
Jul 2021-Oct 2022
View Company

Spearheaded marketing communications strategy across Africa, managing cross-functional teams from brand management to user acquisition.

FTX became top 2 in share of voice among global competitors

Remarkable growth in MAUs and monthly trading volumes

Conceptualized FTX Africa NFT Week and 'Women Who Crypto' campaign

Launched Ghana Cedi (GHS) direct deposits/withdrawals feature

Led FTX Africa Crypto Tour and AZA Finance Partnership

AT3 Resources logo
Creative & Strategy Lead
AT3 Resources
Jan 2021 - June 2021
View Company

Meta's (Facebook) official comms agency in West Africa. Drove comms/creative strategy for Meta and family of apps (Facebook, Instagram, WhatsApp).

Managed Facebook Africa's official page with 210M+ followers

Won Certificate of Excellence at 2022 Africa SABRE Awards

Led Facebook Marketplace launch communications in Nigeria

Developed #NoFalseNewsZone misinformation campaign

Conceptualized campaigns for IWD, Ramadan, and #FacebookCreators

Key Achievements

Quantifiable impact across leading Web3 organizations

Superteam Nigeria
Community Growth & Engagement
Cassava Network
User Growth & Platform Engagement
FTX Africa
Monthly Trading Volume by Market

Core Expertise

Specialized skills in Web3 marketing and blockchain growth strategies

Web3 Marketing0%
Crypto Marketing0%
Community Development0%
Blockchain Marketing0%
Non-Fungible Tokens (NFTs)0%
Strategic Communications0%
Brand Management0%
User Acquisition0%
Product Marketing0%

Awards and Honors

Recognition for excellence in marketing, leadership, and personal achievement

Certificate of Excellence - Public Education Category
SABRE Awards (Africa)
May 2022
AT3 Resources

Recognized for outstanding public education campaign excellence across Africa.

Bronze (Digital and Mobile category) - Ahagiefula Campaign
The LAIF (Lagos Advertising and Ideas Festival) Awards
Nov 2021
Amplify Digital Agency

Awarded for innovative digital and mobile marketing campaign execution.

Best Dressed Student of the Year
National Association of Political Science Students (NAPSS) Unizik Branch
May 2010
Nnamdi Azikiwe University

Recognized for exceptional personal presentation and style leadership.

PTA Award For One of the Neatest Students in the 2006/2007 Set
King's College Lagos - Parents Teacher Association - Speech and Prize Giving Day
Jan 2008
King's College, Lagos

Honored for maintaining exemplary standards of personal grooming and organization.

Research & Publications

Academic contributions to blockchain, marketing, and technology discourse

Consumer Perceptions of Stablecoins in Nigeria
Published in Management World Journal
Read Full Paper
Cryptocurrency Integration and Competitive Advantage: A Study of Contextual Factors of Payment Strategy Innovations in Nigeria's E-Commerce Sector
Published in Management World Journal
Read Full Paper
Consumer Perceptions and Adoption of Stablecoins in Nigeria: Drivers and Barriers
Published in Cambridge Research Publishing
Read Full Paper
Meet the products building the future of the internet across the continent
Featured by Solana
View Post
Blockchain, Cybersecurity and State Security
Published on Substack
Read Article

Media Mentions

Featured stories and interviews highlighting Harrison's impact in blockchain and technology

Enugu Tech Festival 2026
TechCabal

Harrison Obiefule appointed to Enugu Tech Festival 2026 Advisory Board

Read Article
Harrison Obiefule’s playbook to Web3 marketing
Techpoint Africa

Harrison Obiefule’s playbook to Web3 marketing dominance in Africa

Read Article
Profile: Harrison Obiefule
VO Africa

Feature profile on Harrison's work in blockchain and digital innovation

Read Article
Harri Obi Has a Big Dream
YellowLyfe

Exclusive interview discussing vision and aspirations in tech

Read Article

Pictorial Excerpts from Events

Speaking engagements and leadership moments across major Web3 conferences and events

Harrison at BlockFest Africa - Code or Lead Panel Discussion

BlockFest Africa

Panel Discussion: Code or Lead?

Harrison on panel at Africa Blockchain Festival with other speakers

Africa Blockchain Festival

Panel Discussion on Blockchain Innovation

Harrison representing Solflare Team at Africa Blockchain Festival

Africa Blockchain Festival

Representing Solflare Team

Harrison presenting at Solana Summit Africa on stablecoins

Solana Summit Africa

Presenting on Stablecoins

Harrison speaking at panel with microphone wearing BURN ENVY shirt

Panel Discussion

Engaging with Web3 community leaders

Harrison speaking at formal conference wearing traditional Nigerian cap

Government Conference

Blockchain Policy Discussion

Harrison at formal conference hall with attendees

National Conference

Engaging with policymakers and industry leaders

Harrison speaking at U-Chain Summer Conference about Web3 For Everyone

U-Chain Summer Conference

Web3 For Everyone

Harrison at BlockFest event in floral shirt

BlockFest Africa

Fireside Chat Session

Harrison at DeFi Forum panel discussion

DeFi Forum

Panel Discussion on Decentralized Finance

Harrison at Solana Breakpoint 2024

Solana Breakpoint 2024

Global Solana Conference

Harrison presenting at APEX Cape Town in casual attire

APEX Cape Town

Engaging with the Web3 community

Let's Connect

Ready to discuss African market expansion, Web3 growth strategies or explore collaboration opportunities?

HarriObiPA@gmail.com