Harrison Obiefule
Growth | Marketing | Community
Driving Solana ecosystem growth across Africa through Superteam Nigeria
Ex Head of Marketing for Africa at top crypto exchanges, including FTX and Bitget.
Experienced driving marketing, comms and growth for global brands like Pepsi, Meta, Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, Kellogg's, etc.
About Me
Driving blockchain adoption across Africa through strategic marketing and community building
Harrison Obiefule began his career working on global brands including Pepsi, Meta (Facebook), Google, Indomie, AB InBev, Rexona, Jansport, HP/Intel, and Kellogg's, developing comprehensive marketing and communications strategies for some of the world's most recognized companies before transitioning to the Blockchain technology industry in 2021.
Since then, he has led continent-wide growth, marketing, and communications efforts for international cryptocurrency companies, including FTX Africa and Bitget Africa, both of which were among the top 5 cryptocurrency exchanges by global trading volume during his tenure, as well as Cassava Network, which raised $9 million.
Currently, Harrison co-leads the Nigerian arm of Superteam, a global community of software developers, creatives, and designers collaborating on innovative projects on the Solana Blockchain across 20+ countries. Under his leadership, Solana secured the number 2 spot in Africa for overall developers, according to the 2024 Electric Capital Developer Report, and became the top chain of choice for Nigerian Developers, as reported in the 2024 Nigeria Web3 Landscape Report by Hashed Emergent.
He is currently pursuing a Doctorate in Business Administration with a specialisation in Marketing and Media Management at Rome Business School, and is the founder of the Harri Obi Foundation, a non-profit organisation dedicated to accelerating blockchain adoption in Africa.
Academic Excellence
Continuous pursuit of knowledge with advanced degrees in marketing and business leadership
Advanced research in marketing strategies and consumer behavior in emerging markets.
Executive doctoral program focusing on strategic marketing leadership and media management.
Advanced studies in marketing strategy, sales management, and business development.
Leadership roles: Captain of Unizik Taekwondo Team, Nigerian Model United Nations, Director of Socials - NAPSS (Unizik Branch).
Leadership & Activities:
Captain of the Unizik Taekwondo Team
Nigerian Model United Nations
Director of Socials - NAPSS (Unizik Branch)
Foundation education at one of Nigeria's most prestigious secondary institutions.
Academic Distinction
Harrison's academic journey demonstrates a commitment to excellence and continuous learning, progressing from a prestigious secondary education to advanced doctoral studies in marketing.
Professional Experience
Leading marketing and growth initiatives across top Web3 companies
Drive Solana ecosystem growth, product narrative, community marketing/building, and developer engagements across Nigeria.
Top 10 countries in Hyperdrive hackathon registrations (273) and submissions (42)
Country with highest submissions in Solana Scribes Hackathon
Country with most wins in Solana Scribes Hackathon (16)
Second highest registration in Solana Radar hackathon (1,080)
Country with most submissions in Solana Radar Hackathon (167)
8 wins in Solana Radar Hackathon Sidetrack
Number 2 in top 3 ecosystems in Africa for developers (2024 Electric Capital Report)
Most submissions and wins (6/14) in Solana Global Creators Competition
Most wins in Helius Redacted Hackathon (14)
Led marketing team for Web3 community growth platform that raised $9M. Developed comprehensive marketing strategies across product, community building, PR/editorial, social media, events, and partnerships.
Grew to 250k registered users
200k+ wallets connected
180k+ avatars created
400+ tasks created by 150+ approved communities
20k DAUs and 100k MAUs
Oversaw continent-wide marketing, brand management & communications for top 5 crypto derivatives exchange serving 8M+ users in 100+ countries. Exclusive crypto partner of Lionel Messi.
Developed and syndicated 100+ press releases to local media
Led Bitget Ambassador Search with 500+ applications in 48 hours
Represented Bitget at Africa Tech Summit in Nairobi, Kenya
Drove marketing campaigns for exchange serving 8M+ global users
Spearheaded marketing communications strategy across Africa, managing cross-functional teams from brand management to user acquisition.
FTX became top 2 in share of voice among global competitors
Remarkable growth in MAUs and monthly trading volumes
Conceptualized FTX Africa NFT Week and 'Women Who Crypto' campaign
Launched Ghana Cedi (GHS) direct deposits/withdrawals feature
Led FTX Africa Crypto Tour and AZA Finance Partnership
Meta's (Facebook) official comms agency in West Africa. Drove comms/creative strategy for Meta and family of apps (Facebook, Instagram, WhatsApp).
Managed Facebook Africa's official page with 210M+ followers
Won Certificate of Excellence at 2022 Africa SABRE Awards
Led Facebook Marketplace launch communications in Nigeria
Developed #NoFalseNewsZone misinformation campaign
Conceptualized campaigns for IWD, Ramadan, and #FacebookCreators
Key Achievements
Quantifiable impact across leading Web3 organizations
Core Expertise
Specialized skills in Web3 marketing and blockchain growth strategies
Awards and Honors
Recognition for excellence in marketing, leadership, and personal achievement
Recognized for outstanding public education campaign excellence across Africa.
Awarded for innovative digital and mobile marketing campaign execution.
Recognized for exceptional personal presentation and style leadership.
Honored for maintaining exemplary standards of personal grooming and organization.
Pictorial Excerpts from Events
Speaking engagements and leadership moments across major Web3 conferences and events
BlockFest Africa
Panel Discussion: Code or Lead?
U-Chain Summer Conference
Web3 For Everyone
DeFi Forum
Panel Discussion on Decentralized Finance
Panel Discussion
Leadership in Web3
Solana Breakpoint 2024
Global Solana Conference
APEX Cape Town
Engaging with the Web3 community
APEX Cape Town
REAP - Product Lighting Talk
BlockFest Africa - Full Venue
Engaging with hundreds of Web3 enthusiasts and developers
Research & Publications
Academic contributions to blockchain, marketing, and technology discourse